Agoda - Hotel Comparison, Transparency Fees & Availbility Enhancement
This is an Final Project of Product Management Bootcamp at Rakamin in 2024
Services
Product Management, Data Research, Product Strategy, Data Visualization, Go to Market Strategy
Services
Product Management, Data Research, Product Strategy, Data Visualization, Go to Market Strategy
Services
Product Management, Data Research, Product Strategy, Data Visualization, Go to Market Strategy
Tools
Figma, Canva
Tools
Figma, Canva
Tools
Figma, Canva
Value
Product Enhancement
Value
Product Enhancement
Value
Product Enhancement
Timeline
8 weeks
Timeline
8 weeks
Timeline
8 weeks
Indonesia’s tourism market share has been increasing YoY, driven by supportive government policies. According to Statistics Indonesia (BPS), there was a 20.94% increase in the number of four-star hotels in Indonesia throughout 2023, bringing the total to 865. The majority of these new hotels are located in the Bali region.
Agoda currently holds the second-largest OTA market share in Indonesia (Q4’22 – Q1’23 – groundhotech). However, the number of OTA startups is also increasing (>50 OTAs). As a result, Agoda needs to continuously innovate and differentiate itself to stay ahead of the curve. Therefore, it is necessary to develop features that give Agoda a competitive advantage over its growing number of competitors.
Indonesia’s tourism market share has been increasing YoY, driven by supportive government policies. According to Statistics Indonesia (BPS), there was a 20.94% increase in the number of four-star hotels in Indonesia throughout 2023, bringing the total to 865. The majority of these new hotels are located in the Bali region.
Agoda currently holds the second-largest OTA market share in Indonesia (Q4’22 – Q1’23 – groundhotech). However, the number of OTA startups is also increasing (>50 OTAs). As a result, Agoda needs to continuously innovate and differentiate itself to stay ahead of the curve. Therefore, it is necessary to develop features that give Agoda a competitive advantage over its growing number of competitors.
Indonesia’s tourism market share has been increasing YoY, driven by supportive government policies. According to Statistics Indonesia (BPS), there was a 20.94% increase in the number of four-star hotels in Indonesia throughout 2023, bringing the total to 865. The majority of these new hotels are located in the Bali region.
Agoda currently holds the second-largest OTA market share in Indonesia (Q4’22 – Q1’23 – groundhotech). However, the number of OTA startups is also increasing (>50 OTAs). As a result, Agoda needs to continuously innovate and differentiate itself to stay ahead of the curve. Therefore, it is necessary to develop features that give Agoda a competitive advantage over its growing number of competitors.
Reach out anytime
Let’s Stay Connected
Got questions or an exciting project in mind? Let’s connect! I’m always open to new collaborations or a friendly chat to explore ideas.
Reach out anytime
Let’s Stay Connected
Got questions or an exciting project in mind? Let’s connect! I’m always open to new collaborations or a friendly chat to explore ideas.
Reach out anytime
Let’s Stay Connected
Got questions or an exciting project in mind? Let’s connect! I’m always open to new collaborations or a friendly chat to explore ideas.